How do you talk about value in an inflationary environment? A new challenge for many who work within the shifting boundaries of sales, marketing and pricing. Specifically for those selling software-as-a-service, there are myriad ways to determine the price of your product but which models come closest to matching the value delivered to your customer, and which achieve high quality of revenue for your business. In this episode of the Orbit podcast, Mark Fulford, Head of Hg’s Portfolio Growth team, speaks to Mark Billige, CEO of Simon-Kucher, the consulting firm who helps their clients grow revenues and profits by optimising their strategy, marketing pricing and sales.