As the CEO of Scandinavian software success story, Visma, this is Merete Hverven's second appearance on Orbit. Last time she pondered the reasons behind the Nordics' outsized contribution to the world of software, this time the same values of openness, competency over hierarchy and willingness to experiment come into play when running a scaled multinational conglomerate. With the complete opposite of a one-size-fits-all approach, Visma has partnered with companies across 32 different countries, collecting what they do best and disseminating it across the group. The key is to be humble to as you enter each new marketplace: "don't try to be interesting, be interested".