As the lines between our professional and personal lives increasingly blur, the desire to connect with something bigger than ourselves through our work is rising. Purpose needs to become part of the fabric of your company to attract and retain both employees and customers. In this episode, Bryan de Lottinville, Founder & Executive Chairperson, Benevity discusses with Hg’s Nic Humphries, the role of purpose in a tech or software business and how company leaders can balance focussing on growth, profit or purpose. Benevity is a global leader in corporate purpose cloud software. Hg invested in Benevity in early 2021.